Brewed Fresh Daily

I had the chance to meet Scott Suttell of Crain's Cleveland today. I could be wrong about him and Jeff Stacklin, but I'd say they're keeping track of what's going on with news and blogs. He had this to say today about the panel I was on this morning:

The folks at Neosa did a great job this morning putting together an informative seminar called, �Blogs and RSS: Profiting from the New Personal Publishing Tools.� Six people heavily involved in the world of blogs � Valdis Krebs, George Nemeth, Eric Olsen, Barbara Payne, Denise Polverine and Steve Rucinski � provided an excellent overview of the blogging phenomenon and laid out a clear rationale for why business owners might want to consider starting blogs on their web sites. On that point, Fortune has an excellent piece entitled, �Want Truth in Advertising? Try a Blog,� that examines how companies can use them in their marketing �without being crushed.� The writer, David Kirkpatrick, makes many of the points emphasized by the Neosa panelists about the value of blogs for businesses. Among them: blogs can serve as a trusted source of information for highly technical products or services; they can provide companies with reliable feedback; they can provide an outlet for happy and unhappy customers; they can serve as a reality check; and they can reach an influential audience. Mr. Kirkpatrick concludes by asking, �Has your company�s CEO blogged, or spoken to a blog, yet? Maybe it's about time.� Something to ask the boss at the water cooler.

There were a few BFD readers there that I recognized. I'd appreciate you comments. Also, if you'd be interested in a similar seminar, drop me a note. My contact info is there on the left...