Brewed Fresh Daily
Anotated links from a Cleveland area obsessive coffee drinker, avid quotation collector, voracious internet content consumer, amatuer social network analyzer, and armchair economic developer. Recently referred to as a "web activist".12/30/2004
$tarbuck$ redesigns cups
Today the Seattle Post-Intelligencer ran story announcing Starbucks plans to replace standard blurbs printed on the paper cups with inspiring messages designed to get customers to think and discuss. The 'white cup' has become a Starbucks icon. The current writing has become static. About espresso shots... About the coffee quality... However, printed with refreshed and contemporary comments, the cup may become more than just a container. A few years ago, Starbucks created a magazine called Joe that had essays, stories and articles designed to get customers to think and discuss. It only lasted three issues... Seemed it was more content than the typical customer wanted to digest. Perhaps the bite-sized ideas printed on the cups will inspire coffee talk...I'm sure this is going to sound cynical, but it'll take more than a few inspiring words on a coffee cup to raise the majority of consumer's awareness level.
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