Brewed Fresh Daily

Anotated links from a Cleveland area obsessive coffee drinker, avid quotation collector, voracious internet content consumer, amatuer social network analyzer, and armchair economic developer. Recently referred to as a "web activist".

10/22/2004

Strategy by press release

OK, so he's not THE Paul Allen. But he was the CEO of Ancestry.com and I like his way of doing strategic planning:

"I advise CEOs to personally craft their company strategy. My favorite way to do this is not to write a 20 page document that no one will ever read, but simply to make a list of all the press release headlines they hope to issue during the next two years. What key announcements do they hope to make? Partnerships? Key Hires? Revenue Growth Announcements? Funding Events?"

Via Emergic.org

posted by George Nemeth # 10/22/2004 07:37:00 AM

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