Brewed Fresh Daily

Anotated links from a Cleveland area obsessive coffee drinker, avid quotation collector, voracious internet content consumer, amatuer social network analyzer, and armchair economic developer. Recently referred to as a "web activist".

8/21/2004

 

Peter Drucker on communication

Evelyn Rodriguez posts:
"For centuries, we have attempted communication 'downward'. This however, cannot work, no matter how hard and how intelligently we try. It cannot work, first, because it focuses on what we want to say. It assumes, in other words, that the utterer communicates. There can be no communication if it is conceived as going from 'I' to 'thou.' Communication works only from one member of 'us' to 'another.'" - Peter Drucker, legendary management consultant (via FusionBranding: How to Forge Your Brand for the Future, by Nick Wreden)
Bolding is mine.




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