Brewed Fresh Daily

Anotated links from a Cleveland area obsessive coffee drinker, avid quotation collector, voracious internet content consumer, amatuer social network analyzer, and armchair economic developer. Recently referred to as a "web activist".

8/15/2004

 

Personal branding is a mandate

Over at the Fast Compay blog, Stephen Harris writes:
In a prior blog entry, Halley Suitt asks - "Is the Brand Called You still relevant?" If you are a SlowCompany kinda guy, someone looking to be stepped on and stepped over. If you prefer to be the crowd, not above it, well then the answer is quite easy. However, for many of us, we want to be Fast, we want to be heard. We want people to stop and ask, tell me more about what you do! For this group of people, "The Brand Called You" is highly relevant, and as Tom Peter's stated in a more recent article, it's a mandate.
Are you a "Slow Company" kind of person? You probably wouldn't be a BFD reader if you were...




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