Brewed Fresh Daily
Anotated links from a Cleveland area obsessive coffee drinker, avid quotation collector, voracious internet content consumer, amatuer social network analyzer, and armchair economic developer. Recently referred to as a "web activist".5/14/2004
On the current crop of small business books
There are two kinds of business books, said Seth Godin, the author of five books himself, and founder of the direct-marketing firm Yoyodyne, which was acquired by Yahoo in 1998 for $250 million. The first category is manuals, "books with the word 'dummies' in the titles," he said. The second are the ones that can "open horizons for people, books that announce 'I'm going to say something to you that when you hear it, you realize it makes perfect sense. You don't have to trust who I am or what I've done. You will feel the confidence to do that thing,' '' he said. The book that gave him that confidence is "The Republic of Tea," by Mel and Patricia Ziegler (Currency, 1994), about the creation of the tea business they started with Bill Rosenzweig. Mr. Godin read the book in one sitting, saying it taught him what all good business books teach: the importance of "guts."Thanks to TheNub.net for the link.
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