Thanks to George Nemeth and his excellent Brewed Fresh Daily blog, I discovered a wealth of resources on the important art of storytelling. Check out his "Economic Development is Storytelling" entry -- this discovery led me to Robert Dickman's The Four Elements of Every Successful Story. Dickman tells us that there are four components to every story that can be easily remembered by thinking PHAT. No, not calories or hip hop -- he's referring to passion, hero, antagonist, and transformation.The interesting thing about this, is I haven't had time to read the PDF! But since I pointed it out, our anonymous friend at View from a Corner Office read it, learned from it, and was kind enough to post about it so I could learn it too. I love the blogsphere.
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