Brewed Fresh Daily
Anotated links from a Cleveland area obsessive coffee drinker, avid quotation collector, voracious internet content consumer, amatuer social network analyzer, and armchair economic developer. Recently referred to as a "web activist".2/13/2004
Zen and the Art of Guerrilla Marketing
"The guerrilla mindset is best exemplified by the basic premise of the book, ' 'Zen and the Art of Motorcycle Maintenance': If the only reason you ever get under your motorcycle and tinker with it is to fix something that's wrong, so it will run better, your motorcycle will always be breaking down. But if you enjoy the process of tinkering with your motorcycle, and always fool around with it whether it needs fixing or not, your motorcycle will run more dependably."
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