Brewed Fresh Daily
Anotated links from a Cleveland area obsessive coffee drinker, avid quotation collector, voracious internet content consumer, amatuer social network analyzer, and armchair economic developer. Recently referred to as a "web activist".2/06/2004
Starbucks Helps Small Farmers?
As the article points out, Starbucks is being shrewd in dealing with both the business issues and the social issues surrounding its business. Skeptics will say that Starbucks is motivated solely by its own interests. Maybe so, but Starbucks is attempting to do more than most large corporations which are supplied by developing countries. If the program is even halfway successful, it could be a big boost for the small individual farmers who supply Starbucks. And it is a good example of how big business can lend a helping hand to small business -- in a partnership that works for both sides.Too bad it took something like the Enron crisis to wake up Corporate America to their social responsibilites.
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