Brewed Fresh Daily

"Yesterday was the blogging panel at Davos. Jay Rosen was the moderator and the panelists were Orville H. Schell, Loic Le Meur, yours truly and Hubert Burda. You all already know Loic and Jay I'm sure. Orville is the Dean of the Berkeley Graduate School of Journalism and was at the Media Leaders discussion the day before too. He's got some great perspectives and his positive and insightful view on blogs was encouraging. Hubert Burda is the CEO of Hubert Burda Media, one of the largest media conglomerates in Europe and I was extremely impressed by his positive and open view on blogs and media. In other words, we had a great panel. Jay kicked it off by saying that we were going to ignore the official title, 'Will Mainstream Media Co-Opt Blogs and the Internet'. ;-) I explained that blogging meant a lot of things. There was the technology of blogging, the act of blogging and what journalists were talking about most of the time. I explained the power-law and asserted my position that the head of the curve, or the more popular blogs, were like an amplifier and that I agreed with many people who believe that the 'tail' or the more personal blogs was where most of the interesting stuff was going on. I talked about Ross Mayfield's layers and the idea that a lot of interesting sources could be filtered by special interest groups, through a social layer and to the amplifier where maybe they can connect, merge with mass media to a certain extent. Because of the the media orientation of the panel and the audience, we decided to focus on the impact that blogging had on journalism and media."