Brewed Fresh Daily

Anotated links from a Cleveland area obsessive coffee drinker, avid quotation collector, voracious internet content consumer, amatuer social network analyzer, and armchair economic developer. Recently referred to as a "web activist".

1/17/2004

 

An Essay by Frank A. Mills

Stop! Before you do anything else, click through the title and read the new Urban Dialect article by Frank Mills, Cleveland�s Best New Marketing Scheme or How the quest to lure the �creative class� to Northeast Ohio is one of our least creative ideas yet:
I am no longer enamored with Richard Florida�s creative class theory. My disillusionment began after a chance discussion at Lucky�s Caf� in creative-class-trendy Tremont. Each of us present fit Florida�s definition of individuals comprising the creative class � techies, attorneys, university professors and artsy types, male and female, straight and gay. As the conversation wore on, two interrelated topics arose: (1) The lack of raw ideas generated by Cleveland�s creative class, and (2) Cleveland�s grand assortment of creative oddballs. It was at this intersection of ideas that the proverbial light bulb turned on: despite the use of the word �creative,� the creative class is not about creativity at all.





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