Brewed Fresh Daily

You call that a first punch? It's more like a whiff.

For those not in the know, Mulready is the man behind Cool Cleveland, an internet newsletter consisting of press releases and items pilfered from other papers... Yet somehow, Mulready found room to be unsatisfied. In his newsletter last week, he carped that piece could "have included the more salient points of [Cool Cleveland's] mission, civic accomplishments, challenges, and business development potential." Unfortunately, that would have required noting that 'zines have the commercial upside of a Kool-Aid stand.

Let's talk about commerical upside for a minute, shall we? These comments are coming from a publication that can't get local writers to work for it. Why is that? This is totally conjecture on my part, but who would want to be associated with a lurid publication whose main source of income is 900 number and "seeking" ads. Whoever this fool is, they swing and miss at the PD and Carolyn Jack too.

stay tuned for next week's installment, in which The Plain Dealer reveals that The Guy Who Plays The Sax Outside Cavs Games is actually pioneering a new form of jazz, and that hipsters from Paris to Prada are frothing with envy. Or perhaps they're just disoriented, due to the quivering space-time continuum.

Jealousy is so unbecoming. But then again, isn't that all the Scene ever writes about? I think they've got a computer program that creates each issue. They throw in some names, and out comes another one. Don't even get me going on Holiday Guide to Donwntown Panhandlers. Do we have to wonder why Greater Cleveland has such a low self image?