"Ryze was launched in 2001 by Adrian Scott, an early investor in file-sharing site Napster. Ryze users create individual personality profiles for free on the company's site. It makes money by charging $9.95 a month for advanced searches. Scott Stratten, a marketing consultant in Toronto, joined Ryze in June. He built a network of 470 others interested in marketing. Surfing through that network, he started e-mailing others with similar interests. Over five months, he landed 10 clients, doubling his customer list."
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