A long time ago in a land far away - OK, In Inside Business about 18 months ago - I first wrote about weblogs - blogs - where people without skills in HTML could publish their thoughts on the web for others to read and comment. To tell the truth it is a royal pain to keep it current. I moved my blog from its old location to http://dhanson.blogspot.com/ but frankly I don�t update it much. I am not alone. According to a recent Perseus survey, over 50% of bloggers are not updating anymore. More than 25% of new blogs are �one-day wonders.� Even well-established blogs are fading - over 132,000 blogs are abandoned after a year of constant updating. It doesn�t help when the mass media acts likes blogs are a new thing. That�s the kiss of death from a techie perspective and part of the reason that the trade press has announced that �Blogs are now officially uncool!�The "trade" press is constantly looking for the latest, greatest. Deeming that blogs are uncool is like saying websites are uncool. Are you going to stop updating your website with poignant, fresh content because some journalist calls you uncool. I won't.
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