Brewed Fresh Daily

"illustrating the article is a crucial breakdown of where the coffee dollar goes (actually, the coffee US$3.75!), provided by my dear friends at the scaa. you get the US$0.03 for the farmer; the US$0.18 for the roasters & importers; the US$0.07 for the paper cup; the US$0.40 for milk (more on that in a second!); the US$2.82 for rent, marketing, labor, investment costs; the US$0.25 for coffeeshop owner profit. but what they leave out is a crucial component: sugar. it is that omission that lies at the heart of the article -- and the industry's -- total oversight of the big picture. i love the coffee industry. but despite being the world's second most widely traded commodity, coffee people just don't seem to see the dead horse on the table. that cup of coffee: coffee, milk, sugar, which is how most people drink it. . . think carefully dear readers and you will see how it is actually the signal marker for the nation's whole agricultural policy! and how it is balanced to rip off consumers, the 'third-world,' and the coffee industry itself."