"In researching the social software space I found that I had to get in up to my elbows. First I contacted trusted friend and advisor George Nemeth and then sat down with equally trusted Valdis Krebs (a guru in the social network space) to get the 100k view. Then, I actually started using Ryze (I had set myself up on LinkedIn and found myself wanting more). Ryze is surprisingly interesting. I think the idea of having networks for people that share at least a common interest, outside of I want to meet other people, lends itself to better introductions. By taking a 'saw your post on xyz and share your position.' lends itself to stronger possibilities of interaction than 'saw you work for such and such and you know so and so who is six friends away from me ... so, you wanna be friends?' danah boyd seems to get it right... get in there and USE it before you comment on it. I wish more 'traditional' journalists would do the same."
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