Brewed Fresh Daily
Anotated links from a Cleveland area obsessive coffee drinker, avid quotation collector, voracious internet content consumer, amatuer social network analyzer, and armchair economic developer. Recently referred to as a "web activist".8/22/2003
Where Do Your Coffee Dollars Go?
sometimes i ask this rhetorical question when i contemplate the ever-sinking price of coffee, the world price depression long-time readers know as the coffee crisis. to nestle and its fellow mega-multi-nationals who bring you dubious, stale, low-quality brown stuff in supermarket cans and jars! as coffee prices on the market drop towards the south pole, nestle has raised the prices consumers pay and so fattened its bottom line by a nice percentage. dear readers, stick to your local independent roaster/retailer or coffeehouse for fresh, delicious specialty coffee, please! let's contrast nestle with starbucks, who instead of helping crush coffee farmers to line its wallets, actually is working with farmers in peru to develop markets and create relationships.Make sure you click through to her site, so you can follow all the great link she provides, not to mention read about the other big 3: bread, chocolate, and yoga! Make sure you check out Howard Schultz's (he's the CEO of $tarbuck$) account of how he built the megopoly in Pour Your Heart into It : How Starbucks Built a Company One Cup at a Time. Also, check out these books to get the real deal on the way the coffee industry works.
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