Brewed Fresh Daily

Pull Information 1. See how many cards you can collect from prospects, and don�t worry about how many of your own business cards you distribute. Some successful marketers don�t even have a business card. 2. When you meet people, use the time to gather information from them, including: � Primary concerns about their business � Problems they want solved � Unmet business needs. � Areas where the solutions you provide overlap with their needs � Their contact information 3. Continue to expand your network. Whenever you make a contact, ask for referrals to other prospects. 4. Once you have this information, enter it into your database or contact manager. Build Relationships 1. People have short memories. Follow-up after your initial contact and then stay in touch with your network on a regular basis. If you let more than a month go by without making contact they�ll forget that you exist and that you are the best person to solve their financial, legal, human resource, design, or other problems. You�ll want to make personal contact with some people on your prospect list, but in most cases, a letter, newsletter or ezine will do the job. Use the merge function in your software to personalize your mailings. 2. Demonstrate the value of your expertise or products by sending prospects and clients an idea or suggestion they can use right away. You could present this in an article you�ve written, or one you�ve read. Your contact will then associate you with the problems you solve.