Brewed Fresh Daily

The Internet is the worst polluter of all. Spam isn't even pollution, it's attention theft. But even legitimate email is typically copied to more people than necessary and contaminated by excess verbiage and endless reply loops. The Web is a procrastination apparatus: It can absorb as much time as is required to ensure that you won't get any real work done. Sites overflow with either low-value stream-of-consciousness postings or bland corporatese. Studies of content usability typically find that removing half of a website's words will double the amount of information that users actually get. Let's clean up our information environment. Are you saying something that benefits your customers, or simply spewing word count? If users don't need it, don't write it. Stop polluting now.