Brewed Fresh Daily

Interesting suggestion, though the term doesn't roll of my lips. Notwithstanding the theoretical implications of the small world phenomenon (i.e., "six degrees of separation"), Valdis Krebs has done much to demonstrate that in real social networks, most of the action is with friends and friends-of-friends. After all, the real world requires things like functional trust and a reasonable expectation of reciprocity. Even if our effective social reach isn't as long as we might hope, most of us don't do a very good job of managing the business relationships we do have. As Jan Twombly and Jeff Shuman would point out, if we approached our business friends-of-friends networks as "customers," we're more likely to be able to develop purposeful relationships that help us achieve our objectives, in turn.