Brewed Fresh Daily

Anotated links from a Cleveland area obsessive coffee drinker, avid quotation collector, voracious internet content consumer, amatuer social network analyzer, and armchair economic developer. Recently referred to as a "web activist".

5/16/2003

 

Fools! Blogging Helps Search Results!

Robert Loch at Marketing Fix breaks it down for y'all:
If you run a commercial website, and you don't have a blog, then you are a clown. To illustrate - on both Overture and Google PPC the term "Marketing Strategy" costs $1+ per click. Currently I have the top spot on Google for that term, and have done for around 8 months even though my site has been close to inactive for 6 of those months. So why do I hold the top position for this coveted phrase? Well partially because I understand website optimization, but mainly because Google current algorithm is very kind towards blogs that know how to play the game.
See? What have I been trying to tell you.




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