Brewed Fresh Daily

Schlossberg, 56, is a pioneer of experience design. For years he has studied media and interactivity -- long before the Internet made it into a buzzword. He got his inspiration at the age of 19 while attending a series of lectures in New York featuring Marshall McLuhan and Buckminster Fuller. Most notably, it was Fuller's ideas about Spaceship Earth -- that the Earth is a life-sustaining system that requires the cooperation of all humans in order to thrive -- that captivated Schlossberg. Schlossberg, who had already befriended artist Jasper Johns and musician John Cage, was later introduced to Fuller, and in 1968 he became Fuller's teaching assistant at Southern Illinois University.

A couple of things that Ed said really stuck me. The first is that he never refers to himself as an artist. He makes things. If other people call it Art, he's cool with that. The other thing is that he create focus. Every thing that he creates is a lens to view the world. What are you doing that concentrates information? How does it affect the people you communicate with?