Brewed Fresh Daily

Anotated links from a Cleveland area obsessive coffee drinker, avid quotation collector, voracious internet content consumer, amatuer social network analyzer, and armchair economic developer. Recently referred to as a "web activist".

4/07/2003

 

Thinking for a Living

Something to think about:
Want to take your sales to a whole new level this year? Then I have one word of advice for you - THINK! We've entered into a new sales paradigm - and most sellers have absolutely no idea that the rules of the game have fundamentally changed. It's nearly impossible these days to differentiate based on product or service superiority. Copycat offerings appear virtually overnight wiping out any competitive advantage. Plus it's never been tougher to set up meetings with decision makers. Protected by caller ID and voicemail, all calls are screened. Their schedule is too busy for non-productive interruptions. And if they want to learn about your product or service, they'll go online to check it out - not call you back. There's no need to meet with sellers today until they're in the final stages of decision making and need a price quote!
What are the three things you need to think about?




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