"They were an instant hit when test-marketed in Cleveland in late 1963. Post, now 75 and a new-product consultant for Kellogg, which acquired Keebler two years ago, says Kellogg sold out of all 45,000 cases of each of the four original, unfrosted flavors -- strawberry, blueberry, apple currant and brown sugar cinnamon -- it had prepared for the test run."
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