Brewed Fresh Daily

"The radical ideas and the great products come from small groups (the creative layer) to be allowed to work on a diverse set of ideas. When these ideas reach a certain level acceptability, the social level (the early adopters?) picks up the idea and "puts it on the radar." It then gives the opportunity for the idea to take a real shot at the masses. If you think about The Woz, I would say that the Home Brew Computer Club was the creative layer where the idea percolated. Then, Silicon Valley (the social layer) decided to give the idea a try. Eventually, it chanaged the world (the political layer). Many ideas don't make it past the first layer or the second."