Brewed Fresh Daily

Anotated links from a Cleveland area obsessive coffee drinker, avid quotation collector, voracious internet content consumer, amatuer social network analyzer, and armchair economic developer. Recently referred to as a "web activist".

3/04/2003

How I Did It: Luring the Hip

I guess it doesn't hurt to have your customer, Wal-Mart, in your backyard. Here's what someone did when they had money to spend:

"In a larger company, it would take five to seven years to get the kind of promotion that I can offer in 18 months".
invests 10% to 15% of the company's net income on new technologies.
gives out a monthly "star derriere" trophy -- shaped like a horse's behind -- to employees who aid colleagues in trouble. In November, Mark Goebel in the IT department won for helping an ad exec cope with a file-deleting system crash just before a client meeting.
Make it look like the city: The agency's offices resemble a Chicago warehouse.
"Most of the people I hire have already worked with big clients and great brands. What they want is a great company."

posted by George Nemeth # 3/04/2003 08:33:00 AM

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