Jakob Nielsen's lastest Alertbox column is up! In it he warns, "B.J. Fogg's new Persuasive Technology book, provides useful principles on how to think about creating persuasive design, but rarely gives detailed design guidelines. The exception is a section on enhancing website credibility. I highly recommend that you read it for two reasons:1. The book's indispensable design advice will grow your business.
2. You must teach your children to recognize this new class of manipulation.
Thank goodness Jakob is trying to protect our children!
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