The Role of Professional Services in Software Start-Ups - For software start-ups to gain entry into the marketplace, they must minimize technical and marketing and sales risk. This is especially important for business software start-ups with new technologies and complex products. Building the right professional service organization is a key driver in delivering new, complex business software�it can make or break a start-up's transition from good idea to commercial success. There are four key points to keep in mind when starting a software start-up's professional services organization:
- Understand the long-term strategy
- Focus professional services on the end-goal
- Bring on the right people
- Outsource to partners
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