Brewed Fresh Daily

Recently added to the Amazon Wish List: Creating Customer Evangelists. From their newsletter: ----------------------------------------------------- TOP 10 CUSTOMER EVANGELISM RESOLUTIONS ----------------------------------------------------- How would you answer this: "My company's marketing would have been more effective in 2002 if we would have..." It's time to think about what you should have done in 2002 and resolve to do it in 2003. During our year of research into the methodologies and best practices of hundreds of companies that create customer evangelists, we've heard marketers and company leaders say they were convinced that certain customer-centric activities would have made their marketing more effective, but they just couldn't create the inertia to make them happen. So, we have compiled this list to spur your organization: Top 10 Resolutions for Creating Customer Evangelists in 2003 1. Create a customer advisory board to systematically gather continuous customer feedback. 2. Start your in-house email list of customers and prospects. 3. Convert glowing customer reviews into formal case studies. 4. Offer your company's case studies to your industry associations' newsletters. 5. Send a feedback survey to current customers. 6. Develop and execute a plan that establishes regular and consistent communication with your customers. 7. Offer to speak to groups and associations about issues and solutions. 8. Have an outside party interview your customers to discover what you are doing well and what needs to be improved. 9. Break a component of your product or service offering into an inexpensive, easy or fun way for prospects to experience your work. 10. Invite your best or most evangelistic customers into a special program designed to reward them for their loyalty or for spreading the word about you.