Brewed Fresh Daily

Anotated links from a Cleveland area obsessive coffee drinker, avid quotation collector, voracious internet content consumer, amatuer social network analyzer, and armchair economic developer. Recently referred to as a "web activist".

12/27/2002

I finished Focus: The Future of Your Company Depends on It. There's a couple of key points that I'd like to point out. First, companies need to know how to Cross the Trench.

"There are four fundamental things you must do to successfully cross the trench: (1) Act early, (2) develop a totally new product, (3) give the new product a new name, and (4) move boldly."

Finally, 15 keys to a long-term focus:

Focus is:
simple

memorable

powerful

revolutionary

competitive

the future

internal as much as external

what the country (city?)needs

not a product

not an umbrella

focus does not appeal to everybody

not hard to find

not instantly successful

not a strategy

not forever

posted by George Nemeth # 12/27/2002 10:55:00 AM

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