Brewed Fresh Daily

I finally posted the book that I'm currently reading on my site, Focus by Al Ries. He and Jack Trout authored The 21 Immutable Laws of Marketing. If you're in any position at all of responsiblity in a company or other organization, I encourage you to read it. Much of what he says is counter-intuitive. Most companies try to gain market share by expanding their offerings. Ries is totally against it. One of the arguements that he puts forth is that companies need to learn something from politicians. A politician gets elected by taking a stand opposite of what the challenger stands for. Then they spend all their time talking about that. The bottom line, if the vote is definately going someplace else, don't chase those votes. Instead, strengthen your base and go for the swing votes.

I was thinking about this regarding the city of Cleveland. There are definately some cities that are taking some votes away from us. I think we need to identify those cities and differentiate ourselves from them. I have no idea what that means, but I think it's the only thing that will work. What do we have that they don't?