Brewed Fresh Daily

'A successful small business marketer is a cross between an eternal optimist and a hard-nosed realist. If you don't cultivate optimism, your efforts will be sporadic, half-hearted, and uncreative. On the other hand, if you look at the world only through "rose-colored glasses", you may develop a false sense of confidence and plunge blindly into an expensive media blitz, bypassing the necessary planning and evaluation. While optimism is an essential state of mind for pursuing any goal, it needs to be tempered with a dose of realism.' 'Sometimes a company's worst enemy can be self-defeating attitudes. You know it's time to regroup and re-examine attitudes and your creative process when you hear yourself or one of your associates saying, "I didn't think that ad would work, anyway!" Does that sound familiar? If you ever have serious reservations about an ad, a marketing campaign, or a sales presentation, then it's time to step back, re-evaluate it, and get some outside feedback before launching it.'

posted by George Nemeth  # 12/30/2002 09:02:00 AM