"Tom Peters, in an impassioned speech to a group of companies that won awards for employee relations, said top-performing companies know that the new economy is about networking and relationships--not just with prospects and customers but with employees as well. He talked about encouraging weirdness--hire people with strange ideas, he said. He talked about promoting diversity--creativity and energy come from mess. And he talked about getting respect--to get it, you gotta give it." "This month's Hit-the-Mark MarketingTM story is about how one company made measurable strides in sales lead generation by inviting the opinions of everyone involved--and honoring what they said. Read how this large retail software company did it: How to Keep Prospects from Stonewalling Your Call."
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