Brewed Fresh Daily

"Over the past few weeks I've heard the same exact comment from every single B2Bmarketer I've spoken to about what makes the difference in sales in these tough times: 'Get back to every incoming email or call really, really quickly.' Not within 24 hours. Not within sometime this business day. Within a handful of minutes. Half an hour max. The point being to catch that customer or prospect while they are still on their computer, while they are still at their desk, before they get distracted ... and most importantly, before your direct competitor (who prospects probably emailed 20 seconds after they emailed you) gets back to them first. Very often the first company to respond gets the sale.