Brewed Fresh Daily

"It is often difficult to directly tie marketing costs to their related benefits. In order to do this successfully, you must measure and count all of the data that relates to your marketing and sales processes." "Where do your customers come from? Did they see your ads? How did they learn about your company/sales offer/products? Did they receive your mailer? All of these are facts that you must know to see the results from your marketing efforts." "Look at the numbers you track and compare them from period to period. As you make these comparisons, look at the marketing campaigns that you had in place. You should be able to see a pattern - but only if you measure the results. "