"Just prior to the first big layoff at Nortel, they had an internal marketing campaign called Get the Message! If you participated, as I did, by visiting the web internal web site and following the program--reading a couple of screens and answering a few tedious questions--you got a free t-shirt." The free Nortel t-shirt was emblazoned on the front with a snappy "I Got The Message!" logo. "I got the message alright," McPherson said, "YOU'RE FIRED!"
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