Brewed Fresh Daily

Anotated links from a Cleveland area obsessive coffee drinker, avid quotation collector, voracious internet content consumer, amatuer social network analyzer, and armchair economic developer. Recently referred to as a "web activist".

10/23/2002

Another one of the newsletters I subscribe to is from MarketingProfs.com - I always have trouble ending a sentence with a URL. to say ".com." looks really weird. They've got two articles up on their site that are must reads:

Do You Have Marketing Myopia? by Michael Fischler

It�s been 42 years since Theodore Levitt first introduced the term Marketing Myopia, and our marketing eyesight has not improved much. Even today, most companies don't market their product correctly. At the heart of the issue is focus: Marketing should focus not on product, but on the customer.
The Customer Evangelism Manifesto by Ben McConnell and Jackie Huba

What do Krispy Kreme and Harley-Davidson have in common? They are among the many companies still thriving in the midst of an American economic meltdown. Why? Because they have methodically focused on building the love, enthusiasm and goodwill of their customers.

posted by George Nemeth # 10/23/2002 04:50:00 AM

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