Brewed Fresh Daily

DMA: DON'T E-MAIL OR CALL ON 9/11 - Citing conflicting consumer studies about marketing on the anniversary of Sept. 11, the Direct Marketing Association this week urged members to refrain from e-mail and telephone marketing on the anniversary of the terrorist attacks. The DMA noted in a statement that several companies, particularly those that use broadcast advertising, already have announced their decisions to pull ads on Sept. 11. While direct mailers and catalogers have difficulty controlling the exact time their marketing material reaches consumers, e-mailers and telemarketers enjoy more control over the timing of their marketing messages and should respect consumer sensitivities, the DMA said.