Not sure what the brand promise is for Cleveland+ so maybe some of you can enlighten me. Do you think people in Akron, Canton and Youngstown will be happy with Cleveland taking the lead? I think it is interesting that The Funders all appear to be Cleveland based organizations. I guess time will tell in terms of what kind of regional buy-in there is.

To measure the campaign’s success, the alliance will keep track of prospective development in the pipeline, inquiries from meeting planners and business owners, hotel nights booked, national media attention, and other factors.

PD/Cleveland.com: Cleveland+ chosen as ‘brand’ for region

Crain’s Cleveland Business: Regional branding effort ready to roll