Brewed Fresh Daily

I’m excited about being part of this. It’s going to be extremely valuable for getting the word out about what your organization is doing when marketing dollars are tight:

“TELLING YOUR STORY: Nonprofits and the Media”

Thursday, December 11, 2008
8 a.m.-Noon
Cleveland Sight Center
1909 E. 101 St.
Cleveland, OH

8-8:20 – Registration/Networking
8:20 – Welcome, Introductions

8:30 – 10:30
Part 1: “Social Marketing—Supplement or Substitute for Traditional Approaches?”

Blogs. Websites. Twitter. LinkedIn. MySpace. FaceBook.

Social Marketing. It’s not just a whole new world of communication possibilities. It’s a whole new vocabulary and way of thinking!

How can nonprofit organizations make good use of, and benefit from, social marketing? What does it involve? Is there a down-side? What resources are needed to do it well? How do you know whether it’s appropriate for you? What are practical steps to get started? Does it replace or supplement traditional approaches? How do you balance the two strategies?

Presenters:

• George Nemeth, BrewedFreshDaily.com
• Claudia Timmerman, American Cancer Society, Ohio Division, Inc.
• Karen Malone Wright, ODYSSEY Creative Communications Consulting

10:30-10:45 – Break

10:45-11:45
Part 2: “Meet Northeast Ohio Media”

• Stan Donaldson, reporter, The Plain Dealer
• Kim Hill, producer, “Basheer Jones & Company,” WERE
• Frank Lewis, editor, Scene Magazine
• April McClelland-Copeland, philanthropy reporter, The Plain Dealer
• Tom Mulready, editor, Cool Cleveland
• George Nemeth, Social Media Specialist, Optiem/Founder, BrewedFreshDaily.com

11:45-Noon
Conclusion

More details on CommunitySolutions.com

From John Ettorre’s blog:

If you’re a Northeast Ohioan, I hope you’ll consider taking in at least part of the COSE small business conference in three weeks. By all accounts, it gets bigger and better each year. This year, I’ll be on a panel talking about blogging and Web 2.0, and how people in business and the arts can better harness the tools to connect to more and better opportunities. But I’ll let my friend Roxanne, who I mentioned briefly last year, tell you first-hand about its benefits. In this brief video, she talks about the energy boost she got from attending last year’s conference…

Please click thru to WWW for the links. I’ll be there moderating the panel.

Working With Words

I should have blogged about this early, but here’s a link to the Tech Czar post instead:

As always I am trying to bring all my peeps together for a good morning meeting. So please join me at the Cleveland Social Media Club meeting on September 24th, 2008 @ 8am. The Social Media Club (www.socialmediaclub.com) is being organized for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of social media.

For stimulating conversation (and so early in the morn), interesting people (this I can guarantee) and to learn more about what Cleveland SMC has to offer please attend its first meeting again on September 24th, 2008 @ 8am…

Hope you can join us!

Cleveland Social Media Club « Tech Czar Notes

Learned about the Hello Cleveland series last night in our Midtown Brews session with Cindy Barber. Hello Cleveland III is tomorrow night (8/9) at 9PM:

Helllllloooo Cleveland. We’re a rock town with a rich and varied music scene so we decided to showcase this for you with some free summer shows. Stop in at the third Hello Cleveland to catch some of Cleveland’s finest including:

Mr. Gnome
JJ MAgazine
Devil Moto
Suede Brothers
Jakeway
Black Girls
Adam Heart

From Ohio.com:

A new locally produced blog invites America’s parents to explore the value of play and share tips with each other.

CreativePlayPlus.com has been launched by Streetsboro toy maker The Step2 Co. and the Schubert Center for Child Studies at Case Western Reserve University.

The first contributions to the blog include a discussion of pretend play and an invitation for parents to talk about how they’re keeping their kids busy during the summer months.

Disclosure: I work for Optiem, and was part of the team that developed the blog. I guess you could say I’m coaching the bloggers. Please check it out, link to it if you’d like, and add your comments to it. Thanks!

Ohio.com - Step2 sponsors blog for parents

Great example of the programmable web in action. Walk Score will only increase in popularity and usefulness as gas prices go up:

Walk Score helps people find walkable places to live. Walk Score calculates the walkability of an address by locating nearby stores, restaurants, schools, parks, etc. Walk Score measures how easy it is to live a car-lite lifestyle—not how pretty the area is for walking.

Your Walk Score is a number between 0 and 100. Here are general guidelines for interpreting your score:

• 90 - 100 = Walkers’ Paradise: Most errands can be accomplished on foot and many people get by without owning a car.
• 70 - 90 = Very Walkable: It’s possible to get by without owning a car.
• 50 - 70 = Some Walkable Locations: Some stores and amenities are within walking distance, but many everyday trips still require a bike, public transportation, or car.
• 25 - 50 = Not Walkable: Only a few destinations are within easy walking range. For most errands, driving or public transportation is a must.
• 0 - 25 = Driving Only: Virtually no neighborhood destinations within walking range. You can walk from your house to your car!

WalkScore