Roldo picks his own titles. The title of his column belittles the fact that the article is about the GCP as well. In addition, there’s two other items he covers this week—Corporate Journalism Thrives at PD and Reducing City Council. Make sure you click thru for all of that.
CoolCleveland.com - Roldo Link County Spending Us Into Poor House
Love this comment from blackbob on cleveland.com:
The one’s I’ve been to in Chicago and Miami consisted of 4 or 5 medical equipment manufacturers and over a hundred mom & pop used equipment sellers (i.e. no warranty, no guarantee of products not being stolen, etc.) I’ve found that Hospitals buy new, buy direct and only go to “trade shows” to get information. If I construed the meaning of the term “med mart” into just another used equipment flea market when the mayors actually are thinking “trade show”, then I apologize for my confusion…
Sorry, Amanda, but linking to those sites would be like me quoting Meet.The.Bloggers* and CoolCleveland.com. How about quoting a source other then your own orgs studies?
Must read.
FYI:
- Send a blast e-mail to NEO-base employees letting them know about the brand, encouraging them to be ambassadors and directing them to the Web site (we have a template e-mail you can personalize);
- Sign up for the Cleveland Plus Marketing Alliance’s monthly e-newsletter for residents and pass it on to your employees or use some of its contents for your own internal communications. Sign up at www.clevelandplus.com
- Play the video in public company lobbies (it works well with or without sound);
- Post the video on employee intranets or your company’s internet
- Link your company’s Web sites to www.clevelandplus.com
- Promote the new name and give the Web address on outdoor electronic signs
- Apply vehicle signage: for those who have company vehicles such as service vans or delivery trucks, request Cleveland+ stickers
- Request a Cleveland+ speaker to come to speak to a group of employees (may be of particular interest to employees involved in employee recruitment)
- For those with large buildings, we may be able to offer a 25’ x 50’ Cleveland+ “We’ve got it all. Together.” banner and install it.
Where do I get my CLE+ stickers?
I found the following about “Brandjacking” in today’s MarketingVOX rather timely:
The “Brandjacking Index,” a four-week survey by MarkMonitor, found that cybersquatting, in which illegal sites pirate popular trademarks via phishing, clickfraud and similar tactics, runs rampant online.
Brands abusers serve as dangers not merely for consumers, but also for the brands themselves. They are often better web marketers (emphasis added by me…see addendum below), with media and Internet companies the most attractive targets, accounting for 31 percent of the abuse.
I bet the powers that be never thought they’d be “Brandjacked.” And come to think of it I wonder why the Cleveland+ and Cleveland+ Business websites each don’t have a blog, podcast and/or social network incorporated into them?
Report: ‘Brandjacking’ Intensifies - MarketingVOX
Addendum: I decided to enter a handful of keywords in Google to see if the Cleveland+ Marketing Alliance was doing any keyword advertising. Unfortunately it doesn’t appear as if they are as nothing came up linking back to their websites. But when I Googled “GCP” the following came up as the third paid search listing:
Wasting $8.5 MM
fCleveland+
A response to Cleveland+
www.fclevelandplus.com
Silly me. I thought journalists were supposed to be objective? At least that’s what I learned at the KSU School of Journalism.
ABOARD CONTINENTAL FLIGHT 9017 - There are no city-limit signs in the skies above Northeast Ohio. Some 2,300 feet above the rooftops, all that’s obvious are the ties that bind.
The roads and highways that weave an uninterrupted thread through diverse neighborhoods. The unbroken shoreline of the lake that gave birth to a shared industrial heritage. The sports stadiums that funnel widespread differences into a single passion.
And that was the point of an event Thursday that was more poetry than news conference.
Beacon Journal | 04/27/2007 | Regional campaign uses simple equation
Not sure what the brand promise is for Cleveland+ so maybe some of you can enlighten me. Do you think people in Akron, Canton and Youngstown will be happy with Cleveland taking the lead? I think it is interesting that The Funders all appear to be Cleveland based organizations. I guess time will tell in terms of what kind of regional buy-in there is.
To measure the campaign’s success, the alliance will keep track of prospective development in the pipeline, inquiries from meeting planners and business owners, hotel nights booked, national media attention, and other factors.
PD/Cleveland.com: Cleveland+ chosen as ‘brand’ for region
Crain’s Cleveland Business: Regional branding effort ready to roll
