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On Tuesday Andy Shapiro of Biggins Lacy & Shapiro told businesspeople and elected officials about a simple yet effective economic development tool Pittsburgh uses to market itself across the country and around the world.

The Pittsburgh Regional Alliance urges business travelers to pack flash drive presentations loaded with economic data about the city and western Pennsylvania. Pittsburgh executives also have economic development contacts printed on the back of their own business cards, as the Pittsburgh Business Times reported last March.

“They have deputized the private sector,” Shapiro said. “It’s a cool program.”

…..Pittsburgh Regional Alliance spokesman Philip Cynar said his organization’s flash drive presentations are regularly customized to suit the needs of Pittsburgh business travelers with the most pertinent and up-to-date information.

Steel city transformation prompts marketing tool recommendation

Last 5 posts by Ed Morrison

• Signing off - February 3rd, 2012
• "The current global development model is unsustainable" - February 1st, 2012
• Market opportunities for developing Chicago's green economy - January 29th, 2012
• Plain Dealer flubs its explanation for firing Tony Grossi - January 27th, 2012
• Linking and leveraging university assets to strengthen regional economies - January 27th, 2012

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