Ed Morrison · Lessons from Manor, TX

March 5th, 2010

To engage its citizens even more, the City launched Manor Labs, an interactive website that invites residents to suggest and vote on proposals for improving services. What separates Manor Labs from other crowd sourcing efforts is the City’s creative way of incentivizing participation. Each time a resident participates online – either by suggesting a new idea or commenting and voting on the ideas of others – they receive a point, called an “innobuck.” Innobucks can be redeemed for prizes, or re-invested towards making some of the ideas on the site a reality. Once an idea reaches a certain threshold, city officials evaluate the proposal, and decided whether or not to put it into action. So far, five ideas have been adopted from the site.

How Smaller Cities and Towns Can Begin to Benefit from New Media

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