I’m excited about being part of this. It’s going to be extremely valuable for getting the word out about what your organization is doing when marketing dollars are tight:

“TELLING YOUR STORY: Nonprofits and the Media”

Thursday, December 11, 2008
8 a.m.-Noon
Cleveland Sight Center
1909 E. 101 St.
Cleveland, OH

8-8:20 – Registration/Networking
8:20 – Welcome, Introductions

8:30 – 10:30
Part 1: “Social Marketing—Supplement or Substitute for Traditional Approaches?”

Blogs. Websites. Twitter. LinkedIn. MySpace. FaceBook.

Social Marketing. It’s not just a whole new world of communication possibilities. It’s a whole new vocabulary and way of thinking!

How can nonprofit organizations make good use of, and benefit from, social marketing? What does it involve? Is there a down-side? What resources are needed to do it well? How do you know whether it’s appropriate for you? What are practical steps to get started? Does it replace or supplement traditional approaches? How do you balance the two strategies?

Presenters:

  • George Nemeth, BrewedFreshDaily.com
  • Claudia Timmerman, American Cancer Society, Ohio Division, Inc.
  • Karen Malone Wright, ODYSSEY Creative Communications Consulting

10:30-10:45 – Break

10:45-11:45
Part 2: “Meet Northeast Ohio Media”

  • Stan Donaldson, reporter, The Plain Dealer
  • Kim Hill, producer, “Basheer Jones & Company,” WERE
  • Frank Lewis, editor, Scene Magazine
  • April McClelland-Copeland, philanthropy reporter, The Plain Dealer
  • Tom Mulready, editor, Cool Cleveland
  • George Nemeth, Social Media Specialist, Optiem/Founder, BrewedFreshDaily.com

11:45-Noon
Conclusion

More details on CommunitySolutions.com

Last 5 posts by George Nemeth

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