George Nemeth · I’m going to LEGOLand

June 2nd, 2008

Had coffee with Joe Pulizzi this morning, and he was telling me about his latest blog post:

We have decided to take a family vacation this year to LEGOLAND in San Diego (Carlsbad, CA actually) and it has everything to do with LEGO’s custom magazine. I’ve discussed LEGO magazine before, and it never ceases to amaze me how they are a clear leader in content marketing and custom publishing.

I’d just like to spend a bit of time on some of the behaviors that we, as a family, have initiated directly because of receiving LEGO magazine every two months.

Sounds like a fun trip and definitely a teachable moment.

Junta42 blog: We’re Going to LEGOLAND! How Custom Print Magazines Drive Behavior

Category: Business

2 Responses to “I’m going to LEGOLand”

  1. Joe Pulizzi Says:
    June 2nd, 2008 at 9:55 am

    Thanks George for the mention. LEGO is a case study in marketing that we can all learn from. I’m sure I’ll be learning a lot on the 57 rides and attractions there at LEGOLAND, and making my hands bleed from building LEGOs with my sons.
    jp

  2. Douglas Craver Says:
    June 3rd, 2008 at 9:40 am

    Thanks for sharing. It is great to read about another leader doing great work from NEO. I’ve come across a lot of talented people in this region.

    They are our greatest resource and if we can adopt open economic development (see Ed) with some money behind it the area might have a fighting chance.

    The human and physical assets are here. The dots just need connected and the funding needs to stop going to the proliferation of institutions.