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George Nemeth · A marketing device that doesn’t help the poor
May 21st, 2008
Fair Trade is fair to the retailer. From Terra:
In its quest to improve its image and gain new customers, Wal-Mart has ventuered into organic food, energy saving appliances, and now, Fair Trade. That’s right, Wal-Mart is selling Fair Trade goods. They have decided to pay people a fair wage for the products they produce and supply to the mega-store. Wal-Mart is starting with Fair Trade coffee…
