News and opinion from Cleveland, Ohio on a variety of topics

November 30, 2002


George Nemeth:

This blog has a kickass banner. Do you know what it’s from?



George Nemeth:

And another thing. I went out and bought a Thievery Corporation disc: The Richest Man in Babylon. Love it. I wanted to rip it, but Winamp is so weak for ripping. The best thing I found for ripping is the Real Player. I probably should update it to deal with the buffer overflow issue.



George Nemeth:

I’m rather bummed. A while back, when I had lunch with friends, we were discussing The Young Ones DVDs. James asked if all the musical guests were included. In one of the episodes, Cash, the band was not included when the videos were released by the BBC. A mutual friend of ours had watched the tape she’d made back in the 80’s and sure enough, Jools Holland and the gang played Dylan’s Subterranean Homesick Blues. Much to my chagrin, it isn’t included. My comment, wtf?

November 29, 2002


George Nemeth:

But it all seems so real.



George Nemeth:

Ok. I’m all for treating animals in a humane way. This is a bit much. And I disagree. “The public is not ready for this kind of message“. In fact, they could probably care less as evidenced by the sheer amount of turkey consumed yesterday.



George Nemeth:

This came up last week at work. I meant to google it, but never got around to it. Wouldn’t you know it? Jay is on top of it:

Press kits: Beyond the basics

You have an attractive folder, a comprehensive and up-to-date company backgrounder, a business card, and a press release specific to an upcoming event or circumstance. What else can you do to augment that press kit?

- Photos or slides: Are you announcing a product, a new location , a major personnel change, or other event that would be enhanced with pictures? If you want to include color pictures, use slides, because they provide top quality and processing flexibility.

- Brochures and reprints: Use these when sending the kits to members of the press who may be unfamiliar with your company.

- Competitive table: A general market overview should already be in your company backgrounder. A competitive analysis highlights your strengths when compared to your competitors.

- Press guide, or Q&A: This document anticipates the key question a reporter might ask about your company or its announcement and then answers them.

- References: When announcing a product or service, include references to some of your most satisfied customers, one or more industry analysts who will comment favorably on your company, and perhaps even the names and key contacts of your major competitors.



George Nemeth:

Had a wonderful Thanksgiving yesterday. My wife and I spent the day at our friend’s house. They have a beautiful house in the woods, on top of a ravine with a creek running through it. They just had stairs built from the house to the creek bottom. Down by the creek, they had a bonfire going along with the rig for deepfrying the turkey. We sat around for a couple of hours, talking, drinking beer and smoking cigars, while the oil got up to frying temperature and the bird cooked. Then, it was up the stairs, into the house for dinner by the fireplace in their house. It was a totally excellent way to spend Thanksgiving.

November 28, 2002


George Nemeth:

Oh. And I’m grateful that someone else is deepfrying the turkey.

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